The Business Structure
Ask yourself if it could be better to choose an estate agency in Belfast that is owned and run by property professionals who are interested in your sale rather than by people who are simply employed as part of a large corporate-firm expansion programme.

Make sure that you are able to communicate at Partner or Director level within the firm if you need to.

Check Out Their Website
When you are researching Belfast estate agents it is well worthwhile taking a good look at their websites. There are some questions to ask: How easy is the agent’s website to find in a search engine? Is it presented in a professional and contemporary manner? Is it informative? Can you search the property stock easily? Are the property particulars written up in a concise and informative fashion, in good English? An agent’s website can tell you a lot about the standard of service you can expect from them.

Buyers Advice
Any estate agent in Belfast can lay claim to having a large number of potential buyers on their books but you must establish what systems are in place to qualify those buyers as suitable persons to view and proceed to purchase your property.

Many viewers may register a passing interest in your home but a well trained agent can identify those buyers who have a serious and pressing need to move and should therefore be showing serious interest in looking at your property.

Beware Overvaluing Your Property
Overvaluing a property is a well-known tactic that some Belfast estate agents will use in order to impress you to secure your listing instruction. Therefore, do not fall into the trap of simply choosing the Belfast estate agent with the highest valuation because an overpriced property will tend to attract the wrong kind of buyers to your Belfast property and the right buyers may never get to see it.

This practice can result in the property remaining static on the Belfast housing market. This can also lead to the property having to be subsequently reduced falling below its true market value. The issue of obtaining a correct valuation is therefore paramount to the selling process.

It is critical that you appoint a Belfast estate agent who not only has a track record of successful sales in Belfast but also has a thorough working knowledge of current buyer activity and who can interpret and communicate prevailing market trends to your advantage.

Seek Out Enthusiasm
If an estate agent in Belfast is not enthusiastic about your property, you’d be unwise to instruct them.

Conveying a positive approach to selling your home is essential if buyers are to be inspired into buying it. Your chosen estate agent must therefore be positive about the selling potential of your property at all times.

Sales Particulars and Window Displays
Many agents in Belfast use traditional window cards as part of their window display to promote properties.

As part of the standard service a set of particulars describing your property including some photographs will also be prepared by the Belfast estate agent.

Always ensure that the window card, sales particulars and any associated newspaper adverts are to your satisfaction. If you feel that the estate agent has not adequately described or included something which you regard as a feature or selling point then bring it to their attention and ensure that changes are made.