The Business Structure
Ask yourself if it could be better to choose an estate agency in Gerrards cross that is owned and run by property professionals who are interested in your sale rather than by people who are simply employed as part of a large corporate-firm expansion programme.

Make sure that you are able to communicate at Partner or Director level within the firm if you need to.

The Internet and Websites
The internet is a valuable tool in estate agency and a good agent will be well-versed in adopting the right technologies available to ensure that your property is marketed to the world wide web.

A good Gerrards cross agent will be advertising your property on top notch property portals. The potential for persons who may not necessarily be registered as an interested buyer with your agent to show interest in your property will be greatly enhanced if your chosen agent is IT-savvy.

Take a look at the estate agents' own website and ask yourself if it looks professional enough for interested parties to want to conduct a property search on the site. Satisfy yourself that the search facility works well and that the search results are adequately presented. Are the full property details presented well and are all associated images of decent viewable quality?

Most importantly, is the site speed quick enough? A slow performing, inefficient and difficult to navigate website where pages and images take a long time to download will challenge the patience of most visitors who will be quick to leave the site and never return.