The Business Structure
Ask yourself if it could be better to choose an estate agency in Liphook that is owned and run by property professionals who are interested in your sale rather than by people who are simply employed as part of a large corporate-firm expansion programme.

Make sure that you are able to communicate at Partner or Director level within the firm if you need to.

Estate Agents Commission Rates Explained
Most sellers are unaware of the different commission rates that Liphook estate agents will charge to sell your property. It is a fact that not all Liphook estate agencies charge the same rates and there’s a good reason for this so don’t make your decision on price alone.

Some Liphook agents may quote standard rates but upon appraising the property, may determine that the property may be more difficult to sell than usual because it’s in a bad area or in a poor state of repair warranting more effort on marketing costs and effort. Conversely, some agents may quote a lower than normal rate if they think that they can move your property easily and quickly.

Some Liphook estate agents may not have the overheads of larger firms who have made high levels of investment in high street offices, top-level staff training, sophisticated computer systems and professional marketing materials and resources.

That’s not to say that cut-price commission rates will deliver cut-down levels of customer service and professionalism because you can sometimes experience inadequacies when dealing with bigger chain firms too.

Cut price Liphook estate agents usually require a higher turnover of stock in order to survive and they are therefore less likely to be concerned about securing the best price for their clients. The net amount of the post-sale proceeds in your pocket is surely more important than the percentage fee your Liphook estate agent charged in commission.