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Estate Agents Commission Rates Explained
Most sellers are unaware of the different commission rates that london estate agents will charge to sell your property. It is a fact that not all london estate agencies charge the same rates and there’s a good reason for this so don’t make your decision on price alone.

Some london agents may quote standard rates but upon appraising the property, may determine that the property may be more difficult to sell than usual because it’s in a bad area or in a poor state of repair warranting more effort on marketing costs and effort. Conversely, some agents may quote a lower than normal rate if they think that they can move your property easily and quickly.

Some london estate agents may not have the overheads of bigger firms who have made high levels of investment in high street offices, top-level staff training, sophisticated computer systems and professional marketing materials and resources.

That’s not to say that cut-price commission rates will deliver cut-down levels of customer service and professionalism because you can sometimes experience inadequacies when dealing with bigger chain firms too.

Cut price london estate agents typically require a higher turnover of stock in order to survive and they are therefore less likely to be concerned about securing the best price for their clients. The net amount of the post-sale proceeds in your pocket is surely more important than the percentage fee your london estate agent charged in commission.

Sales Particulars and Window Displays
Many agents in london use traditional window cards as part of their window display to promote properties.

As part of the standard service a set of particulars describing your property including some photographs will also be prepared by the london estate agent.

Always ensure that the window card, sales particulars and any associated newspaper adverts are to your satisfaction. If you feel that the estate agent has not adequately described or included something which you regard as a feature or selling point then bring it to their attention and ensure that changes are made.